In modern day body art, the technique is being explored as a way of making a monochromatic, permanent skin design which is more organic in line and color than what is created by tattooing. Done properly, branding isn't nearly as painful as people imagine because at the appropriate temperatures, the surface nerves are killed. However, brands are much more serious to heal than a tattoo and take months if you intend to heal them so that they leave a visible scar. This is one form of body art where you REALLY want to make sure the artist has proper training, and our Master Piercer Dustin does.